LinkedIn is one of the largest social media platforms in the modern world, and is becoming more and more crucial to employees, employers, and business-owners alike. If you’re looking to become a lynchpin in the LinkedIn world, or otherwise make connections with LinkedIn, Emerald Virtual Assistance has you covered.
LinkedIn Fast Facts
You may be wondering, why LinkedIn? And to that, we present some LinkedIn fast facts. LinkedIn has over one billion members worldwide, and 56.3% of their demographic identify as men, while 43.7% present as women. According to Pew Research, around 30% of adults in the United States report using LinkedIn, and this statistic is on par with other major players in the social media game such as YouTube, which took 83% and Facebook, which came in around 68%.
If you’re looking for organic, genuine content engagement with your social media platforms, LinkedIn may be the place to go—40% of visitors on LinkedIn organically engage with a page every single week.
Advice on LinkedIn
One of the best ways to get noticed on LinkedIn is using their “Collaborative Article” section. These are a variety of community knowledge tools that LinkedIn prompts you to respond to. If you respond to enough of them—and people find your input valuable and helpful—you can become a Top-Rated Contributor, which drives your content forward on the LinkedIn algorithm. Speaking of the algorithm, LinkedIn made some major changes to their algorithm in June of 2023, and this article by Hootsuite goes over it in greater detail. Essentially, LinkedIn wants you to contribute valuable, helpful, informative things to their platform, so sticking with infographics and valuable contributions is the best way to go with this platform.
How Can We Help?
Any one of our VAs at EVA would be happy to help with your LinkedIn profile! We’ll help revamp it—Becka or Shamanee are our amazing copywriters—or create content to post onto your profile. We have experience with making graphics for social media and we help engage with content from other businesses or people you find valuable and helpful. We help handle day-to-day client interactions on LinkedIn. Additionally, we’ll research those collaborative article options for you, present a list, and help write the copy.
Making connections with LinkedIn can be easier than ever with a virtual assistant in your back pocket! If you’re curious about how we can help you, feel free to check out our other blogs or reach out for a consultation!
At Emerald Virtual Assistance, our team of experienced VAs will help you build a following on LinkedIn. Schedule a consultation today and learn how your VA will work to bring business engagement on this social media platform.