Emerald Virtual Assistance is excited to announce our newest client resource, podcast management, to our growing list of offered services. It doesn’t matter if you’re an experienced podcaster or a little green behind the ears, if you have a podcast or are seriously thinking about starting one, we can help you every step along the way—from conception to distribution.
What is Podcast Management?
Podcast management is an umbrella term that covers a myriad of responsibilities regarding podcasts in general, such as recruiting and scheduling guests, coordinating interviews, and making sure episodes are recorded, edited, produced, and distributed. Promotion to your target audience is key, as well as discovering your specific niche and developing a content strategy by creating a calendar for your content. Organization in podcast management is a must, along with strong communication skills, and a firm understanding of the podcast industry.
This service will take you from beginning to end through the entire podcasting process. If you don’t know where to begin or what you’ll need to get started, your podcast manager will take stock of what you have on hand, such as equipment, software, and hardware, and know exactly how to get you on the road to becoming a prolific and successful podcaster.
What Will My Podcast Manager Do?
Your podcast manager will engage with your audience via social media, through any online (or in person) events, and also by email. Each episode will be professionally produced and monetized, and your podcast manager will look for creative ways to gain sponsorships, create merchandise, and take advantage of possible crowdfunding opportunities.
Having the right equipment is vital for a successful podcast, and your manager will make sure your equipment passes muster. This equipment includes a microphone, headphones, editing software, recording software, a hosting platform, creation software, perhaps even a portable digital recorder to take on location.
Figuring out your niche is also important, as your podcast will need a focus. Do you want your podcast to tell a story? Be episodic? Have special guests? Your podcast manager can help you creatively with your content as well.
Once your content is recorded, your podcast manager will edit your episodes, even going so far as to transcribe them if needed for a website or blog. By distributing your podcast, your manager will actively grow your audience by submitting it to various directories. This gets your content in front of more listeners. These directories include Spotify, Apple Podcasts, Google Podcasts, and Stitcher.
Tracking your success is also a must, and your podcast manager will be sure to track your subscriptions, downloads, and any listener engagement. This will help your manager to make data-driven decisions regarding the future of your podcast and determine the best platforms to distribute episodes to your listeners.
Both New and Established Podcasts
Whether your podcast is new or established, EVA’s podcast management has you covered. We’ll help you with affiliate marketing, networking, cross-promotion, SEO optimization, advertising, even setting up premium content behind a paywall or through a subscription service. Whatever you need for the success of your podcast, EVA will help you build that success, starting with Episode One.